If you need to have a custom sign designed for your business, you want to think carefully about how you will use the sign, what you want it to say and how you want it to look. Thinking about these elements will help you design an effective sign that will be a long-term worthwhile investment for you.
#1 How You Will Use the Sign
The first thing you need to think about is how you will use the sign. There are lots of different types of signs that you can have custom made for your business, so you need to think carefully about how you want to use the sign so you can have the right type of sign made for your business.
For example, if you want to use the sign at outdoor festivals and events, a banner is best. If you want to use the sign for generating more foot traffic, you may want to go with a sidewalk sign. Or if you want to draw more permanent attention to your store, you may want to invest in storefront sign.
#2 What You Want the Sign to Say
Second, you need to think about what you want the sign to say. Do you want the sign to just identify your store? If you just want to identify your store, like through a storefront sign, then all you need your sign to say is the name of your business.
Do you want the sign to tell customers about a special promotion or deal? Then you want your sign to have that information on it.
Think carefully about what you want your sign to say, and then come up with a very precise way of saying and conveying that information. You want this information to be conveyed in the most precise way possible.
#3 How You Want the Sign to Look
Finally, you need to take into consideration how you want the sign to look. You want to pick a font that matches with the fonts that you use on your other business advertising efforts. You want the font to match across your website and paper advertisements.
You want to make sure that the sign also matches the color you want to associate with your business. You don't want to use to many colors on your business sign; that can detract from the sign. Instead, pick a couple of colors that match your overall advertising scheme for your business and use those colors on your sign.
Before you commission someone to make you a custom sign, think carefully about how you will use the sign, what you want the sign to say and how you want the sign to look. Knowing this information will make it easier for the sign business to create a unique sign just for you.
Contact a company, like MaxxLite, for more help.
Share26 November 2017
Hello, my name is Margorie Hansen. Welcome to my website about the sign creation process. When I opened my first company, I relied on word of mouth advertising to bring in new and repeat customers. Over time, I started to understand the value of having signs created for my company. Once I learned how the signs were made, however, I developed a true passion for this craft. I created this site to share my passion for sign making with you all. I hope to inspire others to learn all they can about how modern signs are created. Thank you for coming by.
